THE MARKETING INDUSTRY HAS CHANGED—THE WAY AGENCIES WORK SHOULD TOO.
WE ARE THE ANTI AGENCY.
The anti-conventional. We were born out of a need that exists within big and small agencies alike—where they see resourcing challenges and operational inefficiencies, we see opportunities to create adaptable, lean teams designed to meet the unique needs of each client.
In a world that is constantly changing, agency staffing and financial models remain the same. We founded APD because we saw a better way to adapt and grow with our clients. We don’t work as hired help—we operate as a true partner and an extension of the team to drive meaningful results. We're not just ‘yes people’ or execution arms, but strategic allies who provide counsel with your business' best interests at heart. To us, our success is mutual.
CORE TEAM
Rachel Wright
Head of Brand Development
Rachel has a sincere and driving passion for marketing and 360-degree brand storytelling. A respected leader with more than 20 years experience in the retail, fashion, and luxury sectors, Rachel has worked with global industry leaders like Nike and Levi’s to develop, design, and execute transformational business strategies. Her wide-ranging expertise spans from brand planning and identity development, all the way to retail, wholesale, and licensee marketing. Her global brand stewardship has consistently resulted in milestone moments for her brands and clients.
Alec Piliafas
Founder & Head of Digital
An innovative digital marketer with extensive experience in research, content strategy, and paid media across every channel you can imagine, Alec is known for his ability to exceed the goals his clients didn’t even know they had. His hands-on work with brands and agencies alike has given him a first-mover advantage and unparalleled knowledge of the ever-evolving marketing and media landscape. Alec is able to focus on achieving bigger-picture goals by applying strategies leveraged in industries including pharma, retail, fashion/beauty, hospitality/tourism, F&B, CPG, automotive in fresh and innovative ways.
Camillia Tafe
Head of Business Strategy
Cam is a multi-faceted marketer with a deep interest in consumer behavior. Her approach to strategic planning is grounded in psychology and 1:1 connection. Cam’s category experience is broad, having worked with clients in industry sectors including spirits, fashion, consumer technology, building products, pharma, and biotech. She has proven expertise building client partnerships, and ensuring efficient and effective program delivery. She is passionate about helping brands connect with people on a personal level to create life-long brand stewards.
WE ARE A TEAM OF THINKERS AND DOERS.
We don’t fit into a box. Call us unicorns, swiss army knives, hat aficionados—we’ll just call ourselves curious. Our bag of tricks is ever growing. These stats are just some of the goodies inside.
brands
launched
in media
managed
of collective
experience
of brand
partnerships
plans
built
spent
brainstorming
let’s work together
We don’t just deliver pretty decks (but we do those too). We provide our clients with instrumental tools to implement results-driven strategies that deliver on real business objectives. Drop us a line if you’ve been looking for a strategic partner that will provide counsel with your business' best interests at heart.